In an effort to make newsfeed more relevant to the user, Facebook is doing away with the ‘Trending’ label. The social media giant introduced the feature in 2014 to help users discover news topics that were popular across the Facebook community.
After an extensive research, it was found that the “Trending” label added no value to the user. The feature, which was only available in five countries, accounted for less than 1.5% of clicks to news publishers on average.
On Friday, the company announced that it will be doing away with the feature, and will also remove products and third-party partner integrations that rely on the Trends API.